EMPOWERING
PARTNERSHIPS.
Content Creation & Sponsoring | Sara Marita Kramer | 2023/24
The Execution.
Let's make it happen.
Sara Marita Kramer is 22 years young, but still an overall World Cup winner and World Championship gold medal winner in women's ski jumping. Sounds like the perfect career, doesn't it? Unfortunately there are not only good times in the life of an athlete, there are also pretty tough times.
That is exactly what motivated Sara to start a YouTube series about her life as an athlete. And we are lucky enough to accompany her on this journey.
Our Task.
In this project we are responsible to produce the series and take care of the sponsor management. The series pursues one specific goal: to inspire young girls for women's ski jumping and motivate them to believe in their dreams, even if it gets difficult at times.
The Execution.
After a successful pitch to Sara's head sponsor MANNER we were able to start the production. While the series covers some ski jumping competitions, the main focus is to give insights into the world of Sara apart from ski jumping. Her mindset, the challenges she faces, her feelings in certain moments, and a lot more.
The Results.
After only two months and two episodes into the project, it gained 517.000 views on Instagram and YouTube combined. Additional to that, Sara's followership grew from 25.000 to 28.000 on Instagram in just two months, which makes her one of the most followed female ski jumpers. Very good numbers for the early stage of the project and a great return on investment for the sponsor! A big success already.
See episode 1 here:
(You can watch all of the other episodes on YouTube @Sara Marita Kramer and snippets of them on Instagram @saramarita_kramer)
Get in touch!
Ready to capture your life? Reach out, and let's create your YouTube series together!
Ready to capture your life? Reach out, and let's create your YouTube series together!
Get in touch!
Get in touch!
Ready to capture your life? Reach out, and let's create your YouTube series together!